The Elevator Pitch
It was time for my elevator pitch about making money with Google. Maybe you're unfamiliar with the term elevator pitch. An elevator pitch is a very short talk or presentation designed to drum up interest in an idea or concept. It traditionally refers to an on-the-spot idea description made by an entrepreneur to grab the attention of a potential investor cornered in an elevator. We weren't in an elevator, but I wanted to grab Claude's attention.
"Claude," I pitched, "anyone can make money with Google using a four-step process with no programming required. If you can surf the Web, you can learn the process."
He was interested. "What's the catch? Do I have to buy one of those get-rich-quick systems?"
"No," I said, "there's no 'system' to buy, and only a few small expenses." And then a caution on my part: "I can't guarantee that you'll make money by following the process, but the chances are good that you'll make some money."
"Some money's better than no money," Claude said, and I had to agree.
The Four Steps
Since Claude seemed eager to continue, I sat down next to him and sketched the process for him on a pad of paper. "Like most things," I explained, "the amount of money you make will probably be in direct proportion to the amount of thought and effort you put into the process." Here are the steps I described to Claude.
Web Stats
Many sites offer statistics on Internet usage; a site that covers worldwide Internet usage patterns and trends is www.internetworldstats.com/.
Monday, November 17, 2008
Making Money with Google
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